As a busy mum, I just want kids clothing to feel soft and cosy, be easy to put on and take off, and to last wear after wear.
My love of colour and whimsical imagination stems from my childhood obsession with Enid Blyton.
My vision is to bring you:
- Fun and colourful childrenswear that is inspired by the magic of imagination.
- Kids clothing that is ethically made from the highest quality natural fabrics (because that’s important to me, you, and our planet).
- Practical clothes that stretch in all the right places fit for adventures like climbing trees to have tea parties with owls or sailing ships through the rough seas!
Our kids clothing will always be:
Bursting with imaginationWe believe the best part about being a kid is the magic of imagination. And just like people, our designs are unique - embodying the fun, colourful and whimsical nature of kids’ imaginations.
FunctionalHigh-quality fabrics that stretch in all the right places allow kids more adventuring time, and less change time. Clothes that kids can do handstands and climb trees in!
Ethically produced using natural fibres
Our kidswear is ethically made from natural fabrics, like cotton. Natural fibres are more comfortable, breathable, and better for sensitive skin.
Our clothing production is certified ethical - meaning workers are paid a fair wage, no child or forced labour is employed and good working conditions are mandatory. We are also working towards a more sustainable fabric model in 2020 - stay tuned!